M.S. in Digital Marketing and Media: Mission and Goals Making the World Smarter, Safer and Healthier Request More Info Schedule a Visit Contact Us Artificial Intelligence Biotechnology Computer Science Cybersecurity Data Analytics and Visualization Digital Marketing and Media Mathematics Occupational Therapy Physician Assistant Physics Speech-Language Pathology Program Mission: The mission of the M.S. in Digital Marketing and Media program is to prepare students for professional careers as social media marketing managers, marketing analysts, brand managers or related marketing positions in public, private or government sectors and other related fields. During the program students will develop critical skills in brand management, consumer behavior, social media, digital media marketing, data analysis and comprehensive marketing plans. Program Goals: Students will be able to analyze the numerous variables that comprise and affect consumer behavior. Students will be able to design and implement marketing strategies to maximize a company’s chance of winning in markets. Students will be able to conduct all stages of marketing research including the formulation of the research problem, creation of the research design, implementation of data collection methods and sampling schemes data analysis, and development of informed recommendations. Students will be able to provide insights into the strategies that are most likely to reach, inform, and persuade consumers.
